These past few months, I have had the privilege of working with Jon and Christie Hendersen, owners of Old Mill Feed & Garden in Dallas, Oregon. They contacted me back in October, looking to update their existing website. They wanted to incorporate a couple things into their new site: a fresh look that had a modern-vintage feel, organization and consistency on all pages, and modern, functional technology. They also wanted to be able to update their website easily with minimal help from me. I immediately thought that WordPress would be the best option for them.

After I designed and produced the site, I hired my friend, and former classmate, Lem Canady to do the complex WordPress development on the site. He has done a fantastic job getting it made and setup, all while in school (kudos!). Throughout the process I made sure to choose features that would be easy for Old Mill to understand and update. All in all, I’m very happy with the results, and so are they!

I really love Old Mill’s slogan, “Everything Old is New Again,” and took it to heart when designing this site. They understand and embrace the trend that old items can be refreshed for a modern-vintage feel. You can see this from the type choices to the page layouts. I’m confident it will serve them well in the years to come.

The home page has a slideshow, information on the current coupon, and list of upcoming events.

Old Mill now has a clear and informative list of their major upcoming events, photo galleries to showcase them, and a calendar to see what’s ahead.

Old Mill specializes in Livestock, Pets and Garden feed and supplies. Each of these categories has its own pages on the site, for both products and resources.

The other areas of the site include an “About” page, and a “Contact” page. Both inform the viewer, and serve their purpose well.

I’ve had so much fun getting to know Jon and Christie throughout this process. They have been wonderful clients! I can really tell that they put a lot of care into their business, and I’m happy to say that I was a part of it. Check out the site, and let me know what you think!

Business website made for Old Mill Feed & Garden in Dallas, Oregon, a business owned and operated by Jon and Christie Hendersen.  They wanted to freshen up their existing website, add some organization, and include modern technology. To make the website easy for them to use, I incorporated WordPress. Original design, HTML/CSS coding, and search engine optimization. Developed for WordPress by Lem Canady.

A couple weeks ago, I had the opportunity to take pictures of the Torres family. They were quite the happy bunch, despite the freezing temperatures that day. We used Willamette Mission Park as the setting for the shoot, as it was holding onto its fall color and feel better than some of the other local parks. The Torres’ are avid sports fans (especially football), and wanted to bring that into the shoot. They each wore a jersey from one of their favorite teams, and we had a lot of fun using “football poses”.

They timed their shoot perfectly, and got their pictures back right in time for their Christmas cards. I had a lot of fun with this happy family! If you’re interested in your own family shoot, be sure to contact me by phone 503.580.0296 or email holly@hollyamlin.com. Enjoy! 

This week’s post is about branding that I developed for Dinner at the Rafns’. This farm-to-table supper-club is located in Salem, Oregon, and is hosted by Nate and Rochelle Rafn. They pride themselves on making a delicious three course meal with local foods (sometimes right from their backyard garden). When they use ingredients from a local farm, they will invite the farmer to the dinner to begin conversation about their product. I think this is a really cool feature of their dinners, because you can talk about where your food came from!

They host their supper-club once a month, and you’re just in time to reserve a spot at the next one! It’s September 18th at 6PM, and reservations are made through their website: Dinner at the Rafns’. You can find more details on the website as well. 95% of the profits go towards funding Living Culture TV, “a television series that showcases cuisine and agriculture in the Willamette Valley and Pacific Northwest,” that is produced by Nate Rafn.

For their branding, they wanted to incorporate familiar elements from Living Culture TV, a sense of conversation, and a local focus on Oregon. To emphasize that it was a dining experience, these elements were highlighted on the three plates you see below. The Rafns’ branding turned out classy and fresh! I’m really happy to have worked on this project with them, and I think it turned out great!

Branding for Dinner at the Rafns’, a farm-to-table supper-club in West Salem, Oregon. Original illustration and layout.