I had the opportunity to work with the Oregon Oral Health Coalition recently, who are in the middle of a major branding overhaul. I developed their logo for them with guidance from the Board of Directors, and gave creative direction on their new website. The new site isn’t up yet, but the logo is all done, so I’m showcasing it on my blog today!
For the branding, the Oregon Oral Health Coalition chose an abstract/swirly take on a tooth for their service mark. Being an organization that provides leadership throughout the dental community, they didn’t want to strictly focus on one element or another. An abstraction is a perfect way to do that. (The mark even reminds me a little bit of toothpaste… Score!)
The colors that we settled on are very professional and soothing, both important elements for their type of organization. The typeface that I introduced, Museo Slab, has a modern look that nicely compliments the custom illustration.
I’m happy to say that I was able to do my part in this rebrand, and wish the Oregon Oral Health Coalition the best throughout the rest of the transition.
Interested in updating or changing your own brand? I’d love to talk with you. Call me for a free consultation at 503.580.0296 or email me at email@example.com.
This is a project that is near to my heart. My sister, Sarah, and brother-in-law, Jon, are starting a business, J.I. Construction. The contacted me to do their branding! The primary focus of their business will be roofing, and that’s the direction we went with the design. Jon wanted the logo to reflect dependability and efficiency, so it’s laid out in such a way that it looks very stable. The color blue was chosen to also reflect dependability.
The branding will potentially be used on their work trucks, website, paperwork and business cards. I designed it so that it would easily transition to each medium. I’m very happy with how it came out, and they’re excited to use it!
A sample business card, with the logo and Jon’s information.
I was contacted a couple weeks ago to make a logo for LocalConta, a professional networking site where Tax, Accounting & Finance Specialists connect online and share their expertise. I had a great time working on this, and the client is very happy with it. Not only did I develop the logo, but I expanded the brand with a square format initial version of the logo and a favicon. The color version of the logo with the tagline.The black and white version of the logo without the tagline.The initial format of the logo.
I met with Sheila Jones last month to help her develop branding for a product line she’s developing. It’s called Amour Organics, and the products will be made with natural ingredients. Sheila runs a salon, and wanted to integrate some products of her own.
As far as the design goes, she already loved the Fleur de Lis symbol along with the simple elegance that it portrays. She wanted to mix it with something more organic to match her product though. We came up with the design that you see below. It will be used on product packaging and whatever else Sheila comes up with!
I’m very happy with the final results, and had a wonderful time working with Sheila. I wish her the best of luck in producing her products, and am glad that I had the chance to be a part of the process!
This week’s post is about branding that I developed for Dinner at the Rafns’. This farm-to-table supper-club is located in Salem, Oregon, and is hosted by Nate and Rochelle Rafn. They pride themselves on making a delicious three course meal with local foods (sometimes right from their backyard garden). When they use ingredients from a local farm, they will invite the farmer to the dinner to begin conversation about their product. I think this is a really cool feature of their dinners, because you can talk about where your food came from!
They host their supper-club once a month, and you’re just in time to reserve a spot at the next one! It’s September 18th at 6PM, and reservations are made through their website: Dinner at the Rafns’. You can find more details on the website as well. 95% of the profits go towards funding Living Culture TV, “a television series that showcases cuisine and agriculture in the Willamette Valley and Pacific Northwest,” that is produced by Nate Rafn.
For their branding, they wanted to incorporate familiar elements from Living Culture TV, a sense of conversation, and a local focus on Oregon. To emphasize that it was a dining experience, these elements were highlighted on the three plates you see below. The Rafns’ branding turned out classy and fresh! I’m really happy to have worked on this project with them, and I think it turned out great!
This summer, my good friend Helen decided to start her own business! I am so proud of her for doing something that she loves. To help her out in her ventures, I developed the branding for her business. It’s called Dine In Oregon, a website that provides an easy way to navigate local restaurants in Oregon without any ads.
Helen wanted something simple for her branding, and she based this on the style of her business. I didn’t want to portray a certain type of restaurant, because Helen will be listing many different types. We both liked the idea of using a simple plate and silverware to convey the meaning of “dining” to her customers. Below you will see the finished product, which will be placed on her website and stationery.
I’m so excited for Helen, and wish her the best with her new business!