Branding for LocalConta

Posted May 7th, 2012 in Uncategorized by HollyAmlin

I was contacted a couple weeks ago to make a logo for LocalConta, a professional networking site where Tax, Accounting  & Finance Specialists connect online and share their expertise. I had a great time working on this, and the client is very happy with it. Not only did I develop the logo, but I expanded the brand with a square format initial version of the logo and a favicon. The color version of the logo with the tagline.The black and white version of the logo without the tagline.The initial format of the logo.

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LocalConta Logo

Posted May 3rd, 2012 in Branding, Portfolio by HollyAmlin

Branding developed for “LocalConta,” a professional networking site where Tax, Accounting  & Finance Specialists connect online and share their expertise. Original illustration and layout. ©2012 All Rights Reserved.

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Branding for Amour Organics

Posted April 10th, 2012 in Uncategorized by HollyAmlin

I met with Sheila Jones last month to help her develop branding for a product line she’s developing. It’s called Amour Organics, and the products will be made with natural ingredients. Sheila runs a salon, and wanted to integrate some products of her own.

As far as the design goes, she already loved the Fleur de Lis symbol along with the simple elegance that it portrays. She wanted to mix it with something more organic to match her product though. We came up with the design that you see below. It will be used on product packaging and whatever else Sheila comes up with!

I’m very happy with the final results, and had a wonderful time working with Sheila. I wish her the best of luck in producing her products, and am glad that I had the chance to be a part of the process!

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Amour Organics Logo

Posted April 9th, 2012 in Branding, Portfolio by HollyAmlin

Branding developed for “Amour Organics,” a product line by Sheila Jones. Original illustration and layout. ©2012 All Rights Reserved.

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New Business Cards

Posted January 12th, 2012 in Uncategorized by HollyAmlin

Recently, I have been trying to harmonize my branding identity across the various forms of social media that I use. As a part of this venture, I revitalized my business card design. They were delivered today, and I had to share the results! The back of the cards have the same sparkly sand picture that you see on both my facebook and twitter accounts.

I hope you enjoy the fresh new look just as much as I do.

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Branding for Dinner at the Rafns’

Posted September 12th, 2011 in Uncategorized by HollyAmlin

This week’s post is about branding that I developed for Dinner at the Rafns’. This farm-to-table supper-club is located in Salem, Oregon, and is hosted by Nate and Rochelle Rafn. They pride themselves on making a delicious three course meal with local foods (sometimes right from their backyard garden). When they use ingredients from a local farm, they will invite the farmer to the dinner to begin conversation about their product. I think this is a really cool feature of their dinners, because you can talk about where your food came from!

They host their supper-club once a month, and you’re just in time to reserve a spot at the next one! It’s September 18th at 6PM, and reservations are made through their website: Dinner at the Rafns’. You can find more details on the website as well. 95% of the profits go towards funding Living Culture TV, “a television series that showcases cuisine and agriculture in the Willamette Valley and Pacific Northwest,” that is produced by Nate Rafn.

For their branding, they wanted to incorporate familiar elements from Living Culture TV, a sense of conversation, and a local focus on Oregon. To emphasize that it was a dining experience, these elements were highlighted on the three plates you see below. The Rafns’ branding turned out classy and fresh! I’m really happy to have worked on this project with them, and I think it turned out great!

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Dinner at the Rafns’ Logo

Posted September 12th, 2011 in Branding, Portfolio by HollyAmlin

Branding for Dinner at the Rafns’, a farm-to-table supper-club in West Salem, Oregon. Original illustration and layout.

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Branding for Dine In Oregon

Posted September 2nd, 2011 in Uncategorized by HollyAmlin

This summer, my good friend Helen decided to start her own business! I am so proud of her for doing something that she loves. To help her out in her ventures, I developed the branding for her business. It’s called Dine In Oregon, a website that provides an easy way to navigate local restaurants in Oregon without any ads.

Helen wanted something simple for her branding, and she based this on the style of her business. I didn’t want to portray a certain type of restaurant, because Helen will be listing many different types. We both liked the idea of using a simple plate and silverware to convey the meaning of “dining” to her customers. Below you will see the finished product, which will be placed on her website and stationery.

I’m so excited for Helen, and wish her the best with her new business!

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Dine In Oregon Logo

Posted September 2nd, 2011 in Branding, Portfolio by HollyAmlin

Branding developed for “Dine In Oregon,” a new web-based company that provides an easy way to navigate places to eat in Oregon. Original illustration and layout.

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Growing Oral Health in Oregon Logo

Posted September 1st, 2011 in Branding, Portfolio by HollyAmlin

This logo was developed for the Oregon Oral Health Coalition for their annual meeting coming up in October. They provided the illustration, and wanted it to be a prominent part of the logo. I designed this original layout for them, as well as the text treatment.

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