branding

Branding for Dinner at the Rafns’

This week’s post is about branding that I developed for Dinner at the Rafns’. This farm-to-table supper-club is located in Salem, Oregon, and is hosted by Nate and Rochelle Rafn. They pride themselves on making a delicious three course meal with local foods (sometimes right from their backyard garden). When they use ingredients from a local farm, they will invite the farmer to the dinner to begin conversation about their product. I think this is a really cool feature of their dinners, because you can talk about where your food came from!

They host their supper-club once a month, and you’re just in time to reserve a spot at the next one! It’s September 18th at 6PM, and reservations are made through their website: Dinner at the Rafns’. You can find more details on the website as well. 95% of the profits go towards funding Living Culture TV, “a television series that showcases cuisine and agriculture in the Willamette Valley and Pacific Northwest,” that is produced by Nate Rafn.

For their branding, they wanted to incorporate familiar elements from Living Culture TV, a sense of conversation, and a local focus on Oregon. To emphasize that it was a dining experience, these elements were highlighted on the three plates you see below. The Rafns’ branding turned out classy and fresh! I’m really happy to have worked on this project with them, and I think it turned out great!